Apple is trying to boost the popularity of TV+ by bundling content like a rumored fitness app, or marrying other services like Apple Music, Arcade and News+ in a subscription called Apple One. AR could be another added bonus — while a bit gimmicky, it would be a nice feature for educational programs.
At the same time, Apple is reportedly planning to launch an AR headset in 2022 designed for gaming, entertainment and Zoom-type meetings. The TV+ AR feature could give developers something to do in the meantime, while giving the public a preview of what’s to come. Take all this with some salt, of course — though Gurman is a reliable Apple source, the company’s AR plans could always stall or fall through altogether.