We look at many factors when we review channels for YPP (e.g, if the content is original, adhering to Community Guidelines, etc). Regardless, all videos must meet ad-friendly guidelines to show ads. We also offer other benefits that come w/ YPP aside from serving ads.
— TeamYouTube (@TeamYouTube) November 18, 2020
That means it won’t run ads on any video that contains inappropriate language, violence, inflammatory and sexual content, drug-related and firearm-related content, as well as anything that incites hatred against individuals or groups of people based on their religion, sexuality and gender identity, among others.
In addition to this change to its Right to Monetize section, YouTube has also added “faces” to the kinds of information people aren’t allowed to collect from its service. It explained that the website never allowed the collection of personally identifiable information, but it altered its language in the ToS “to be extremely explicit about what kind of data users” can’t collect. YouTube is rolling out these changes in the US first, but they will be effective worldwide by the end 2021.