MSCHF has long been outspoken about their disdain towards the capitalist system, with games like Card V Card and stunts like rendering medical debt into art and selling it. Though MSCHF itself has raised at least $11.5 million in “outside investments” since the fall of 2019, according to the New York Times, it’s undeniable that their biweekly drops often comment on our crumbling late-capitalist society.
Take, for example, their latest drop: Anti Advertising Advertising Club (the name a clear reference to Anti Social Social Club). MSCHF created nine TikTok sounds to “attack” different brands (including TikTok itself). If you make a TikTok using one of the sounds and it hits a certain view count, send MSCHF proof and they’ll pay you cash.
If this sounds like the opposite of a sponsored post, it basically is. In its manifesto for the Anti Ad Ad Club, MSCHF calls sponsored posts a “cringe-y ubiquitous evil of social platforms” and laments the rise of “sell out” culture.
The brands, view counts, and payouts are spelled out in this neat chart:
Some of the sounds are song parodies. For example, the Facebook attack sound — a $4,000 payout for over 2 million views — spoofs The Beatles’ “Hey Jude” by replacing the repetition of “better” with “boomers.” Others, like the hit on Comcast, are really just sounds (in this case, fart sounds):
“If every user’s desire is to sell out, we’ll happily enable that impulse if it means we can punch at the companies doing the buying,” MSCHF’s manifesto reads. Let’s see if any ‘tokkers succeed in killing brands and/or getting paid as they sell out.