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‘SNL’ prepares for fall audiences, casts Jim Carrey as Joe Biden

Saturday Night Live will return to business as usual for its Oct. 3 premiere, with new episodes filmed in front of a limited New York audience and Jim Carrey joining as a guest star to portray presidential nominee Joe Biden. Creator and executive producer Lorne Michaels revealed that and more in a Vulture interview, confirming as well that Maya Rudolph and Alec Baldwin will reprise their roles as Kamala Harris and Donald Trump, respectively. The plan is to release five(!) consecutive new shows leading up to the 2020 presidential election. “There was some interest on his part,” Michaels said of Carrey. “And then we responded, obviously, positively. But it came down to discussions about what the take was. He and Colin Jost had a bunch of talks. He and I as well. He will give the part energy and strength, and … Hopefully it’s funny.” Michaels also provided more insight on how SNL will incorporate an audience while continuing to provide safety measures to prevent the spread of coronavirus. But he insisted that the audience is an integral part of SNL, particularly in how its response informs which sketches will hit or miss and make it into the final performance. “The physical problems of doing it — number of people who can be in the studio, number of people who can be in the control room, how you separate the band so that they’re not in any jeopardy — all of those are part of the meetings we’ve been having,”…Continue reading‘SNL’ prepares for fall audiences, casts Jim Carrey as Joe Biden

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TechCrunch

Nielsen is revamping the way it measures digital audiences – TechCrunch

Audience measurement company Nielsen announced today that it plans to change the methodology behind its digital products, including Digital Content Ratings, Total Content Ratings, Digital in TV Ratings, Digital Ad Ratings and Total Ad Ratings. The company plans to start rolling out the new methodology in phases in 2021. It isn’t sharing the full details yet, but the goal is to respond to the ways that regulation, platform shifts and other factors are changing the landscape for user privacy and data collection (for example, the growing browser practice of blocking third-party cookies). “In the next chapter — even in the current chapter — moving data around is not easy anymore,” Chief Operating Officer Karthik Rao told me. “It takes a talent base, it takes skills, it takes technology, it takes partnering with the right cloud partners.” Rao suggested that Nielsen is uniquely suited to adapting to this new, more privacy-centric world, partly because of the company’s historic roots in collecting data through consumer panels, which he said are “the most privacy compliant way” to gain “the most robust understanding” of audience and consumer behavior. “Our ability to understand media behaviors is unparalleled,” he said. Rao added that Nielsen’s new methodologies will place an additional emphasis on the portability of data and data models, as well as on de-duplicating audiences, so that the firm isn’t inadvertently counting the same people on different platforms. “I can’t stress enough the need for de-duplication in the industry,” he said. “We wake up thinking about…Continue readingNielsen is revamping the way it measures digital audiences – TechCrunch