The recent Google Play Store fiasco with PayTM and the emerging controversy over Google’s 30% fee demand for using the Play Store seem to be leading to the inevitable: A plea for setting up an Indian digital app ecosystem. According to multiple reports, a number of prominent technology entrepreneurs in India are joining forces in a bid to create an indigenous app store and reduce the dominance of US tech biggies Google and Apple. A bunch of Indian technology entrepreneurs have had a meeting this week and discussed ways and means to set up a platform that will host apps, especially Indian ones and not be at the mercy of companies like Google and Apple. Tech companies are doubtless concerned at the monopolistic approach of both Google and Apple. Google under fire for its monopolistic ways The issue has been brewing for nearly a year or so. But when Google temporarily removed India’s dominant digital payment app PayTM from the Play Store, the matter came to a head. And it further got vitiated with the move by Google to increase the commission on purchases made on its app store. This has a brought of clutch of influential Indian firms together and petition the Indian government to help create an Indian digital ecosystem. And with the mood still dominated by ‘Make in India’, there seems to be plenty of takers to the idea. According to a report in Economic Times, “Paytm’s Vijay Shekhar Sharma, Yashish Dahiya of Policybazaar and Murugavel Janakiraman…Continue readingWill an Indian alternative to Play Store and App Store emerge?