Gaming industry TV ad spend jumped up to an estimated $18.7 million in June, an 81% increase from May’s $10.3 million, with PlayStation serving as the main driver of that growth. Together with Nintendo, the two brands have been the powerhouses of gaming industry TV spend so far in 2020. Looking at January 1 through June 30, Nintendo accounts for a greater share of spend (59.5%) versus PlayStation’s 31.2%.
But this period, Sony accounted for 79% of the industry’s TV ad spend.
GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in June, ranked by estimated national TV ad spend.