Apple’s new Fitness+ feature might make Peloton sweat

Apple has just announced Fitness+, a kind of Netflix for exercise videos that also monitors your personal metrics. Peloton is probably sweating, and not in a good way.

Revealed at today’s Apple event, Fitness+ lets you watch workouts on your iPhone, iPad, or Apple TV while your Apple Watch records your heart rate and calories burned. These metrics will be displayed up on your screen in real time, though you can turn them off if you want to enjoy your workout without fretting about analytics. Fitness+ will also display Apple’s familiar Activity rings, complete with fireworks animation when you close one. Read More

The Next Web

Apple’s Fitness+ takes aim at Peloton — and that’s a good thing

At its event today, Apple fired a warning shot to the booming at-home fitness content industry with the announcement of Fitness+.

Effectively, this is a subscription service built for Apple devices. Users watch and follow fitness videos on their Apple screen of choice — so far, so standard. The extra juice comes from the syncing the workout with the Apple Watch the training individual is wearing.

This is a strong move from Apple — especially with the cheaper SE on the market — and creators of fitness contents are within their rights to feel worried. Read More


Peloton Bike+ and Tread+: Price, Release Date, Details

Peloton is also expanding its treadmill lineup, although to start that will only include a name change. The $4,295 Peloton Tread is now being called the Tread+; otherwise, it’s the same hefty slat-belt treadmill and 32-inch touchscreen as before. The new, lower-priced Tread won’t ship until early 2021. That one will cost $2,495 and will ave a traditional treadmill belt and smaller display.

The subscription cost of Peloton, where the company typically sees a healthy gross margin, is staying the same: $39 per month for “all access” to Bike and Tread content and app-based workouts, and $13 for classes streamed via mobile apps only. It’s arguably this subscription content that’s more important than any hardware updates to an exercise bike or treadmill, any swivel screen or slat-belt. It’s the Peloton instructors—their personalities, catchphrases, and playlists—that tend to win people over. Read More


Peloton might expand its product lineup – TechCrunch

Peloton’s product lineup is both getting cheaper and more expensive, Nintendo announces a new retro device and Palantir reveals more about its governance plans. This is your Daily Crunch for September 4, 2020.

The big story: Peloton might expand its product lineup

Peloton is preparing to add new products at both ends of its pricing range, according to a report in Bloomberg.

Specifically, it’s planning to add an entry-level treadmill that would retail for less than $3,000, as well as a higher-end bike, called the Bike+, which could serve as a centerpiece for a home gym that also supports strength training and other workouts. Meanwhile, Peloton would also drop the price for its existing bike to under $1,900. Read More


Could the VR headset be the next Peloton? – TechCrunch

Funding for virtual reality startups has grown more sparse over the past couple years, as investors have grappled with extended timelines for mainstream adoption. Meanwhile, connected fitness has exploded, gaining attention amid shelter-in-place as companies like Peloton have seen huge user gains with Mirror recently selling to Lululemon for $500 million.

FitXR wants the virtual reality headset to become the next hot-seller in the connected fitness space.

The startup, which develops the popular VR exercise app BoxVR, tells TechCrunch it has just closed $7.5 million in Series A funding led by Hiro Capital. The funding was structured with $6.3 million in equity investment alongside a $1.2 million loan from Innovate UK, a UK government org. Other investors include Adam Draper’s BoostVC, Maveron and TenOneTen Ventures. Read More

The Verge

Peloton will now allow users to identify as nonbinary on its app

Peloton announced today that users now have the option to select nonbinary as their gender, as part of the company’s broader commitment to Pride Month. Nonbinary users will appear as “NB” on the leaderboard, where they compete against other people using the app. Users will still be able to filter the leaderboard by age and gender.

Nonbinary gender options are still uncommon in many tech products, although Peloton’s move could push other companies to make the option standard across platforms. Facebook has supported nonbinary gender designations since 2014, and a number of dating apps have already introduced the feature, including Tinder, OkCupid, and Grindr. Even emoji now have nonbinary options, with both Google and Apple releasing gender inclusive icons last year. Apple introduced 328 emoji, and Google launched 53. Read More