The Next Web

How studying our reaction to coronavirus can help us fight climate change

Climate change and COVID-19 are the two most significant crises faced by the modern world – and widespread behavior change is essential to cope with both. This means that official messaging by the government and other authorities is critical. To succeed, leaders need to communicate the severe threat effectively and elicit high levels of public compliance, without causing undue panic.

But the extent to which people comply depends on their psychological filters when receiving the messages – as the coronavirus pandemic has shown. Read More

The Verge

Twitter says advertisers stopped spending money in reaction to protests

Twitter’s advertising revenue was hit hard by the pandemic, and the company says that the “US civil unrest” in May and June also made matters worse. Advertising revenue declined 15 percent year-over-year in the final three weeks of June, Twitter said, as brands slowed or paused spending entirely. “Demand gradually improved once brands returned after the protests subsided,” Twitter said this morning in its Q2 2020 earnings report.

Brands have been known to block ads from appearing near terms like “Black Lives Matter,” “George Floyd,” and “protest.” At the same time, several huge advertisers including Starbucks, Unilever, and Coca-Cola paused advertising across most social media platforms in June. The advertising pause was initially focused on concerns over hate groups on Facebook, but they expanded to include other platforms at a time when companies may have wished to limit their spending anyway. Read More