AI: The next frontier of digital asset management

Artificial intelligence, or AI, has been a buzzword in the martech industry for years, but in recent months AI within digital asset management (DAM) technology has been especially popular. But what specifically does having AI enablement in DAM entail, and how will it benefit marketers?

While there is certainly an intrigue involved in integrating AI functionality into your martech stack, marketers need to remember that AI is not a catch-all solution to all their problems. Rather, AI needs to be looked at as a tool that can help them get to the solution in a better way. Nonetheless, when implemented properly, an AI-integrated DAM software can provide many content managers a fix to various problems a brand may face, all while improving the overall customer and brand experience.



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