Nintendo 2020: how the Nintendo Switch thrived in a year of next-gen consoles

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The Nintendo Switch has been the best-selling video game console in the United States for two whole years as of December 2020, selling over 1.35 million units in November alone. Not a bad spell for a three-year-old console that doesn’t offer the same blistering specifications of Sony or Microsoft’s 2020 next-gen offerings.

Demand for this adaptive portable device is yet to cease and has only gotten stronger as families of gamers have found themselves stuck indoors looking for mindful, accessible escapism. Nintendo has found itself in an important position as a provider of play in 2020, stumbling into a perfect storm.

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