Sony OLED TVs could shine brighter than LG’s, thanks to new XR processor

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Sony has announced its 2021 lineup of TVs that will all include a new processor called the Cognitive Processor XR – a successor to Sony’s long-running X1 line of chips.

The Cognitive Processor XR will be used on five new series of TVs – the Sony Z9J Master Series, X95J and X90J LED-LCD TVs and two OLED models, the A80J and A90J – and while all models will be equipped with better upscaling, better color reproduction and enhanced contrast, it’s the new A90J OLED that will see the biggest boost with the technology as it could be the first OLED to cross 1,000 nits of peak brightness.

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