Spotify offers artists poisoned chalice – but should they drink it?

Spotify is undoubtably one of the best music streaming services for music discovery, thanks to its huge range of curated and personalized playlists – and its latest feature is designed to make it easier for artists to deliver their music into your ears.

Called Discovery Mode, the feature allows artists and record labels to flag tracks that are a priority – for example, a new release – and influence the complex algorithm Spotify uses to deliver music into your personalized recommendations. 



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