YouTube reveals powerful new AI tools for content creators – and we’re scared, frankly
YouTube has announced a whole bunch of AI-powered tools (on top of its existing bits and pieces) that are designed to make life easier for content creators on the platform.
As The Verge spotted, at the ‘Made on YouTube’ event which just took place, one of the big AI revelations made was something called ‘Dream Screen’, an image and video generation facility for YouTube Shorts.
get ready to make your wildest content dreams come true 💫 introducing brand new AI tools from YouTube. pic.twitter.com/PYjKaFggScSeptember 21, 2023
This lets a video creator just type in something that they’d like for a background. Such as, for example, a panda drinking a cup of coffee – given that request, the AI will take the reins and produce such a video background for the clip (or image).
This is how the process will be implemented to begin with – you prompt the AI, and it makes something for you – but eventually, creators will be able to remix content to produce something new, we’re told.
YouTube Studio is also getting an infusion of AI tools that will suggest content that could be made by individual creators, generating topic ideas for videos that might suit them, based on what’s trending with viewers interested in the kind of content that creator normally deals in.
A system of AI-powered music recommendations will also come into play to furnish audio for any given video.
Analysis: Grab the shovel?
Is it us, or does this sound rather scary? Okay, so content creators may find it useful and convenient to be able to drop in AI generated video or image backgrounds really quickly, and have some music layered on top, and so on.
But isn’t this going to just ensure a whole heap of bland – and perhaps homogenous – content flooding onto YouTube? That seems the obvious danger, and maybe one compounded by the broader idea of suggested content that people want to see (according to the great YouTube algorithm) being provided to creators on YouTube.
Is YouTube set to become a video platform groaning under the collective weight of content that gets quickly put together, thanks to AI tools, and shoveled out by the half-ton?
While YouTube seems highly excited about all these new AI utilities and tools, we can’t help but think it’s the beginning of the end for the video site – at least when it comes to meaningful, not generic, content.
We hope we’re wrong, but this whole brave new direction fills us with trepidation more than anything else. A tidal wave of AI-generated this, that, and the other, eclipsing everything else is clearly a prospect that should be heavily guarded against.
