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The videostreaming services, otherwise known as OTT platforms, are getting highhly competitive. Zee5, the OTT platform from the Essel Group, has launched an entry-level sucscription pack that will provide access to television shows, originals and Alt Balaji shows. Priced competitively at Rs 365, the Zee5 Club yearly subscription includes access to around 1000 movies, ZEE Zindagi shows and over 90 Live TV channels without advertisements.

Zee5 India Senior Vice-President and Head SVOD Rahul Maroli said the pricing would make it clear that the target group of the pack is women in the age group of 24-50 who watch soaps on a daily basis and youngsters in the age group of 18-30 who are keen on youth-oriented web series from Zee5 and Alt Balaji. “Zee5 Club will help us to board every Indian and provide them with a hyper-personalised and a seamless content viewing experience at Rs 365 year, ” he said.



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