Logistics are key as NYC startup prepares to reopen office – TechCrunch


The future of offices will require “hot desks,” contact tracing and a volunteer task force run by employees to make sure their colleagues are washing their damn hands.

SquareFoot CEO Jonathan Wasserstrum says he’s bullish on the future of office spaces because his startup helps growing companies find office space. Since COVID-19 hit, his firm has spent the past four months talking to tenants and landlords to figure out what’s next.

But as the country reopens, Wasserstrum says offices will return. Business has already resumed in some capacity, so SquareFoot is soon heading back to its office with half of its staff and physical distancing plans in place. I spoke to Wasserstrum about what it’s like to return to the office amid a pandemic, from biggest hurdles to price tag.

Transportation is the biggest hurdle

Wasserstrum said his team is returning in shifts and has asked volunteers to be a part of the first cohort. “This is not about recruiting everyone back; it’s a methodical process to enable everyone to get what they need,” he told TechCrunch. “The complicating factor here that still needs to be grappled with is how each of these individuals will get to and from the office daily.”



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