4 lessons other startups can learn from this competitive ebike company


This week saw Dutch ebike brand Mokumono launch its latest two-wheeler, the Polder. It won’t surprise you to know that I get a lot of press releases and interview requests about new ebikes coming to market. There are plenty of ebikes being released, and plenty of big brands with lots of funding and strategies for consumer marketing.

But I wanted to write about Mokumono for a different reason: they’re doing things differently, things that other ebike brands can learn from, or in fact, any startups involved with manufacturing – whether that’s hardware, wearables, electric devices, or more. I spoke to co-founder, Tom Schiller, to find out more.

Commit to local manufacturing

Okay, there’s a reasonable chunk of people who don’t care if their ebikes are manufactured in Taiwan or China. And the vast majority are — including Cowboy and VanMoof

Sure, there’s nothing wrong with this per se. You have experienced manufacturers with fully established factories with the necessary materials, molds, and equipment.