Brits don’t give a damn about the metaverse

Shocking absolutely no one, it turns out the UK barely gives a diddly about the metaverse — especially when compared to the rest of the world. But, for startups and businesses, this apathy is actually an opportunity.

First off though, the data. According to a report from law firm Gowling WLG, 10% of UK consumers aren’t interested in the metaverse, and 20% don’t expect it to become mainstream. On top of that, many people are concerned about its downsides: