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I’m always curious about what people do after founding a successful startup. Many of us would live on an island or install a gin fountain in our kitchen.

But three founders are turning their passion for sustainability into disrupting an old form of transport — bicycles. They’ve created a new company called Dance.

The company has created Dance ebikes, which they offer as a subscription service. Their users pay a monthly fee of 79 EUR covering their bikes and an all-inclusive support package.

Dance was founded by SoundCloud founders Eric Quidenus-Wahlforss and Alexander Ljung, together with the co-founder of Jimdo, Christian Springub. I spoke with Eric Quidenus-Wahlforss to find out more. 

Quidenus-Wahlforss’ interest in climate change peaked with the 2015 Paris agreement: 

I realized we were not only not making any progress but rather, going in completely the wrong direction. And after 12 years in SoundCloud, it was just time for me to do something new. So I took a sabbatical and explored what I could do that aligned with my passion, interests, and expertise. I thought a lot about making a small dent in the climate change problem and being part of the solution.

He looked into the idea of owning versus renting and found few options for bike users beyond micromobility:

There was leasing, but not a comprehensive end-to-end solution where you look at the hardware and software, the operations, and how it all fits together. Then you package it a way that there’s a new level of accessibility, user experience, and customer service.

How does it all work?

Users (referred to as members) download the Dance app and register. The company delivers a fully assembled e-bike within 24 hours at the cost of 79 euros per month. Not too shabby considering an ebike can cost over 2k to buy.