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The coronavirus pandemic has led to many companies such as Houseparty and Squad creating social experiences. India’s Tencent-backed messenger Hike is joining the trend with its launch of Hikeland — a place to watch videos with friends.

The idea is appealing on paper for India’s mobile-first audience: you can hang out in your own ‘Home’ to watch videos with friends and chat simultaneously, or go to ‘Big Screen’ to watch videos with other users and make new friends. The company is starting with a limited rollout of the feature today through a new tab in the app.

Credit: Hike