101 Black Friday Deals to Shop Right Now (2023)


Black Friday Deals are officially here. Drop that turkey leg and get after it. Seriously friends, times are hard, and no one wants to pay full price. If you want to save money on necessities for yourself and gifts for friends and family, now is the time. We’ve combed the internet to bring you the best discounts on laptops, tablets, kitchen and home gear, headphones, battery chargers, outdoor gear, and plenty more. We’ll update this post throughout the weekend with more deals as we find them. We last updated it Friday, November 24, 2023 at 12:01 AM because yes, we stay up all night to do this for you.

We test products year-round and handpicked these deals. Products that are sold out or no longer discounted as of publishing will be crossed out. We’ll update this post throughout the week and be live with updates on Black Friday.


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Read our Best iPads guide and Which Macbook Should You Buy? guide for more advice.

iPad Air

Photograph: Apple

We’re happy to see that this deal is still live with this update, as it’s the lowest price we’ve seen on Apple’s 10th-gen iPad (7/10, WIRED Review). Apple revamped the design for this release—there’s no more Home button, and the bezels around the screen are slim. The rear camera has been upgraded, while the selfie camera has been moved to the center of the iPad for video calls, and it’s powered by a more powerful chip.

We love the sixth-gen iPad Air (8/10, WIRED Recommends) for an upgrade splurge. It’s more expensive, but again, this is the lowest price we’ve tracked. It has a better processor, making it a good bit snappier, along with a higher-resolution selfie camera and support for Center Stage for video calls. It also has a larger screen while being lighter to carry around.

If portability is your priority, look no further than the iPad Mini (8/10, WIRED Recommends). It has a design similar to the iPad Pro, but with an 8.3-inch screen. While it doesn’t have as powerful a processor as the iPad Air, it can still handle pretty much any app or game. This isn’t an unusual price for it to drop to, but it’s the price we recommend trying to snag it for. Just know that Apple is expected to debut a new iPad Mini next year.

Moft Snap Phone Tripod Stand

Photograph: Moft

Moft makes some of our favorite iPhone accessories, but there are also plenty of items for Android users, along with desk and laptop accessories. Its Black Friday sale has already started with a blanket 30 percent off through November 27, but you can nab additional discounts if you use a code. Use BF10 to get $10 off orders over $50, BF20 for $20 off orders over $100, BF37 for $37 off orders over $150, and BF60 for $60 off orders over $200.

There’s not much difference between last year’s Series 8 and the new Series 9, which is $100 more, so why not save some cash and go with the older model? That includes Crash Detection to alert emergency responders if you’re in an accident and unresponsive and the usual health and fitness tracking features. Read our Best Apple Watch guide for more details.

The Apple Watch Ultra 2 (8/10, WIRED Recommends) is only a month old but it’s already on sale. It’s our favorite smartwatch for outdoor sports. It packs a new (and bright) 3,000-nit display, the latest S9 chip for faster processing, and the new ultra-wideband chip for precision-locating your phone. It’s a great option if you’re heavily into outdoor sports and are looking for a rugged, full-functioning smartwatch to take along with you. It’s also the Apple Watch with the best battery life thanks to its massive size.

Laptop Black Friday Deals

If you’re in the market for a new laptop, be sure to read our guides to The Best Laptops, Best Cheap Laptops, Best Linux Laptop, and Best Gaming Laptops for more options.

Photograph: Apple

Apple’s brand-new M3 chips are available in three different MacBook tiers—the M3, M3 Pro, and M3 Max (9/10, WIRED Recommends). They’re all included in our guide to the Best Laptops. The M3 Pro falls in the middle as far as processing power and speed goes, but it’s still blazing fast. We recommend that you opt for the Pro if you’re a serious productivity user or content creator. This deal matches the best price we’ve seen so far.

This M3 Pro MacBook Pro is similar to the other model that’s on sale. It just has a larger screen, a more powerful CPU, and slightly better graphics. Apple’s brand-new M3 chips are available in three different MacBook tiers—the M3, M3 Pro, and M3 Max (9/10, WIRED Recommends). They’re all included in our guide to the Best Laptops.

Acer’s Swift 3 is a solid portable with an Intel Core i7-(12700H) processor, 16 gigabytes of RAM, and a 1-terabyte SSD. The screen is quite nice too, a 14-inch panel with 2,880 x 1,800-pixel resolution in 16:10 format. We haven’t tested this Swift 3 (which has since been relaunched as the Swift Go), but we really liked the very similar Swift 14.

Photograph: Acer 

Our favorite 15-inch laptop, the Acer Aspire 3, here comes with an Intel Core i5 chip, integrated graphics, 8 GB of RAM, and a 15.6-inch IPS display (1,920 x 1,080 pixels). It’s big, and the display is not the sharpest, but it won’t strain your eyes. There are ports galore (Ethernet, USB, USB-C, HDMI, headphone jack), and it’s powerful enough for most everyday tasks.

The HP Envy x360 (8/10, WIRED Recommends) is one of our favorite 2-in-1 laptops for several reasons. It’s got enough power for most tasks and projects, plenty of ports, and a bright touchscreen with great color accuracy. It’s also nice and quiet in regards to the fans, but the click pad is quite loud.

This little 2-in-1 laptop has been one of our best budget picks in our Best Laptops Guide forever. It’s not spec’d out for video editing or gaming, but it’s plenty fast enough for office and web-based work. There are plenty of ports for peripherals, and the 2-in-1 design is nice for watching movies on the go.

Smartphone and Tablet Black Friday Deals

Read our Best Android Phones guide for more smartphones worth shopping for.

Photograph: Motorola

The Moto Razr+ is playing on your nostalgia for flip phones, and it’s kinda working. It’s a foldable phone that flips vertically to open, and it has an external display for some useful information even when it’s closed. We’d like to have seen better battery life on it, and it doesn’t have the best camera in the world, but at this discount it’s definitely worth a look.

The original Motorola Razr is one of the cheapest folding phones you can get right now, and it’s kind of surprising that it’s dropped this low. It doesn’t have the larger front screen that its successor has, but it’s still got a gorgeous 6.9-inch OLED screen when open, 128 GB of storage, and a beefy 4,200-mAh battery.

This is the best Motorola phone you can get right now. Its 6.7-inch OLED display curves around the sides, yet it comfortably ignores your fingers wrapped around it so you don’t accidentally press buttons. It comes with 512 GB of storage, dual SIM support, and up to a 165-Hz refresh rate, which is frankly overkill for most needs but absolutely buttery smooth.

Photograph: Google

The Google Pixel 7A (8/10, WIRED Recommends) has a lot of pros. It’s got great performance, an excellent camera, and an OLED display. The build quality is fantastic too, and it comes in fun colors. It’s not perfect—the battery life is middling—but this is still our favorite smartphone for most people. Read our Best Pixel Phone guide for more details.

The ThinkPhone is our runner-up pick for Motorola’s phones, but it’s actually a joint deal with Lenovo. It’s similar to the Edge+ but adds that traditional ThinkPad flair with a customizable red side button. It’s designed for business use, but it’s a solid option for everyone, especially at this price.

Photograph: OnePlus

If you’re eyeing a tablet that can replace your laptop every now and then—one that still works great as an entertainment slate, and is not an iPad—take a look at the OnePlus Pad (8/10, WIRED Recommends). It’s the first-ever tablet from the phone maker, and it runs Android 13 out of the box, so there are a lot of improvements in making the Android experience on a tablet really great.

The Google Pixel Tablet (7/10, WIRED Recommends) is great for an Android tablet, but it’s the included charging dock—which doubles as a speaker—that makes it stand out. This combo device lets you pick up the slate to use it like a normal tablet, and set it down to use as a smart speaker when you don’t need it. You can even set up to eight user profiles, so anyone in the family can use it with their own apps and home screen.

The coolest part of this phone is the back. Sure, the front has a 120-Hz AMOLED screen, and it’s powered by a Snapdragon 8+ Gen 1 processor, but the back is quite literally where the Nothing Phone (2) (7/10, WIRED Recommends) shines. The LED “Glyph” lights can flash when you get notifications or calls, and you can set it up to alert you about app notifications you choose, too. Those lights can also be used as countdown timers or even to show the status of your Uber driver. It only works for T-Mobile and AT&T users.

Photograph: Amazon

This is the best Amazon Fire tablet for younger kids. It’s the same tablet as the “normal” Fire HD 8 (6/10, WIRED Review). The only difference is that the Kids Edition comes with a rugged case and a two-year worry-free guarantee. If your kid chucks it down the stairs into a mop bucket, or flings their tablet out the window because Bluey stopped playing, Amazon will replace the tablet for free. It also comes with a free year of Amazon Kids+, which offers access to kid-friendly movies, books, games, and apps.

If you’ve got older kids (about 8 and up), the Fire HD 10 Kids Pro Edition has a less bulky case and more app options. It still has plenty of parental controls in the settings, and the recent update gave it a speedier processor to better handle HD video and games. It’s not as big of a discount, but this is the better choice for older kids.

Amazon offers its biggest discounts on its own hardware on Prime Day, but can’t ignore the Black Friday bonanza. The Amazon Kindle Scribe (8/10, WIRED Recommends) is normally a bit expensive for our tastes, but this sale knocks it firmly within a reasonable buy price for us. It comes with a stylus that lets you write notes and mark up PDFs, and it has excellent battery life.

Photograph: Best Buy

The Fire HD 10 is still our very favorite Fire tablet. This version got a minor speed update a couple of months ago, making it marginally snappier than the previous version. We like the Fire HD 10 for its larger screen—there’s more room to consume that fire hose of Amazon content you’ve been seeking (this Garry Winogrand documentary is very good if you’re looking for something). If you want to try to work on your Fire, grab the new Keyboard Case bundle ($60 off). As always we suggest spending the extra few bucks to get a tablet without advertisements on the lockscreen.

The best value in Amazon Fire tablets, the Fire HD 8 is an even better value at this price. (just $5 off the lowest price we’ve seen). The screen isn’t as roomy as on the 10, but this one is smaller, making it nice for traveling or reading a book. Most people are probably better off forking over the extra $20 to get the discounted Fire HD 10 though.

This is a big discount on the Amazon Kids Echo Dot, which we love as an Alexa-powered speaker for (you guessed it) kids. Both the dragon and owl designs are a little over half off, making it a much safer purchase to put in your destructive little ones’ playroom.

Black Friday Headphone And Speaker Deals

Photograph: Jabra

Jabra has been at the top of our list for the Best Wireless Workout Buds for several years now for their great sound, light weight, and basically perfect fit. They also stay pretty much the same year to year and older models like the Elite 7 Active ($100, $100 off) will also be on sale for steep discounts.

This isn’t the latest version of the Sonos Move (the company released a second-gen model back in September), but we recommend it regardless. It’s also almost half the cost of the Move 2. The first-gen Move packs Wi-Fi and Bluetooth connectivity, 11 hours of battery life, built-in microphones with support for Google Assistant or Alexa, and Automatic Trueplay (which equalizes audio depending on the environment). It’s dipped this low a few times before, but it’s still a good deal. Sonos has a few more speakers and soundbars on sale, which you can read about in our roundup of the best Sonos deals.

We recommend the Sonos Sub (Gen 3) if your giftee wants to upgrade their bass. The third-gen model packs better processing power and more memory. It’s also meant to be paired with Sonos’ non-portable options—like soundbars, speakers, and amplifiers (it won’t pair with the Move, Roam, Port, or Connect). It’s expensive, but top-notch. This is also the lowest price we’ve tracked, so far.

Photograph: Beats

The Beats Studio Pro Wireless Headphones (7/10, WIRED Review) pack excellent calling and noise canceling, good sound quality, and fantastic wireless range. They also offer a stable fit and compact design. These headphones are missing a few key features though, including sensors for auto-pause and multi-band EQ. But with improved sound quality and ANC, along with a few cool extra features for both Android and Apple devices, these are still a solid option—especially if they’re on sale. This is the lowest price we’ve tracked.

Photograph: Apple

The Apple AirPods Max (8/10, WIRED Recommends) are Apple’s biggest and beefiest headphones. They’re the very best noise-canceling headphones on the market, and they’re also our favorite wireless headphones for iPhone users that prefer over-ears. They dip down to this price pretty often, and they were $20 less last Black Friday, but this is still an alright deal if you’re in the market.

The latest version of the AirPods Pro (9/10, WIRED Recommends) was just announced last month at Apple’s hardware event and they’re already on sale. These buds are identical to the old pair on the outside, but they pack some changes internally. In addition to slightly improved sound, there are also new Adaptive Audio features and a new Conversation Awareness mode (that turns audio down and lowers the sound of the background so you can hear someone talking to you).

TV and Soundbar Black Friday Deals

Check out our Best TVs guide and Best Roku Devices guide for more options.

Photograph: TCL

Our favorite TV for most people is a great TV for the price already, the TCL Q6 (7/10, WIRED Recommends) has quantum dot technology, support for every major high dynamic range (HDR) format, and a game mode. We don’t love that it comes with Google TV instead of Roku, but this is a great price for a great TV.

This is our favorite TV for gamers. The LG C3 delivers fantastic image quality, with vivid pictures that are loaded with detail, particularly with tone and texture, but never overblown. For gaming, the response times are nice and fast (9.2 milliseconds), and it supports every current-gen console feature across all four of its HDMI sockets. It has been slowly dropping in price over the last few months. It’s now at its lowest price ever, roughly $400 off where it was several months ago, and about $100 off what it was a few weeks ago.

The TCL Q6 (7/10, WIRED Review) is our top TV pick for most people even when it’s not on sale. It uses quantum dot tech and HDR to get gorgeous colors and excellent contrast. It uses Google TV instead of Roku, which may not be your preference. This is the best price we’ve seen it at in the last six months, but it’s gone nearly this low before.

Photograph: Hisense

The Hisense U8K (8/10, WIRED Recommends) uses a mini-LED display that delivers excellent black levels and vivid colors. Despite its confusing model number, it’s a 4K display, not 8K (which shouldn’t be surprising at this price point), but it has a 120-Hz screen refresh rate that’s excellent for gaming, plus decent built-in speakers. The feet are on the ends though, so you’ll want to mount it or pair it with a long TV stand.

Hisense’s U7K was already a great value at its regular sale price that has hovered around $600 or so, but this sale makes it particularly enticing. With an intuitive Google TV interface and sought-after performance features like class-leading peak brightness, quantum dots for enhanced color volume, great gaming features, it’s an all-around sweet deal.

We’ve been fans of TVs with Roku’s interface for a while, and Roku’s in-house line makes our favorite entry-level TV. For the price, WIRED editor Parker Hall was impressed with the picture and color on the screen. It doesn’t have the best refresh rate for gaming, but otherwise, it’s hard to beat at this price (especially on sale).

Photograph: Sonos 

The Beam (Gen 2) packs a ton of upgrades from its predecessor including a slight redesign, enhanced sound with support for Dolby Atmos (with compatible TVs and streaming apps), a faster processor, and an HDMI eARC port for higher-definition audio. It packs support for Alexa, Google Assistant, and AirPlay 2 as well.

The Sonos Ray (9/10, WIRED Recommends) is one of our favorite soundbars for smaller apartments or living rooms. It’s compact and fits neatly on a dresser or entertainment unit. You can even mount it on the wall to save more space. Despite its size, it easily fills the space with crisp, high-quality sound.

If you want to add some extra oomph to your existing soundbar, the Sonos Sub Mini (8/10, WIRED Review) is a great upgrade. It wirelessly integrates with your existing (Sonos, obviously) sound system and packs a punch that you’ll feel compared to your sound system without it.

Best Black Friday Deals on Streaming Services

Courtesy of Hulu

Hulu offers an enormous choice of new and classic TV shows and the ability to bundle in additional channels and services. It’s our top pick for cord cutters looking to replicate cable. Big shows from networks like ABC, Fox, and FX rub shoulders with Hulu Originals, so you’ll find shows like Lost, It’s Always Sunny in Philadelphia, The Handmaid’s Tale, and Castle Rock. Check out the Best Shows and Best Movies on Hulu for more options.

This deal has been running for a while, but if you want both Hulu at the price above, and Disney Plus for a little less, this is the combo to buy. You can also throw in ESPN+ and get all three for $15 a month.

The basic Peacock service includes shows like Parks and Recreation, The Office, and Battlestar Galactica, as well as movies like The Big Lebowski, all with commercials. Pay for Premium and you unlock more content, with episodes from NBC shows available the day after they air, original series, and new movies. Our main complaint is that Peacock is riding hard on its back catalog.

Formerly HBO Max, Max is what happened when Discovery decided to fold Discovery+ into the mix and rebrand the newly created service as Max. In theory, this means Max has an expanded library, with a healthy dose of reality TV shows like Fixer Upper and MythBusters alongside HBO hits old and new, from The Wire and Game of Thrones to Succession and The Last of Us. Max is one of our top picks in our guide to the best streaming services.

This deal gets you our top pick for extra movies that you won’t find elsewhere. You get three month at $3 per month and then the price jumps to $10 per month. There are no ads for subscribers. You get some 4K and HDR content at no extra cost, up to four simultaneous streams, and can download content for offline viewing. The movie lineup changes frequently based on the latest licensing deals, but Starz has an agreement with Universal to get some of its movies first.

Fitness Tracker Black Friday Deals

For Apple Watch deals, check the Apple Deals section of this guide or our full Apple Black Friday Deals guide.

Photograph: Garmin

The Instinct 2S Solar (9/10, WIRED Recommends) is the best value for the money in the sports watch category. It has insanely good battery life thanks to its small, sharp monochrome screen. The Instinct can track an incredible array of fitness-related features and has three GPS systems to pinpoint location and distance, even at sea or under tree cover. It’s also our lead Fitness band reviewer, Adrienne So’s favorite watch.

Garmin’s Forerunner line of GPS-enabled fitness trackers is bewilderingly complex, but this is our favorite (8/10, WIRED Recommends). You get great battery life in a lightweight, comfortable watch. There’s all the detailed fitness tracking you’d expect, especially for running, hiking, and cycling. It also has pretty good sleep tracking. The Music version is also on sale for $300 ($100 off). It allows you to store and listen to music via Bluetooth headphones. If you’re not sure which model to get, have a look at our guide to picking the right Garmin.

If you’re breaking off your toothbrush handle to reduce weight in your hyperlight pack, you need an inReach Mini. It’s tiny—a mere 3.5 ounces—and utilizes the super-fast Iridium satellite network, which will let you send an SOS from anywhere on the planet. It’s our favorite tiny satellite messenger for traveling off-grid. It’s been at a lower price since October.

This is the best price we’ve seen for the Fitbit Charge 6 (7/10, WIRED Review), the latest addition to the Charge lineup. At this price, the Fitbit Charge 6 is a simple and focused fitness tracker with a pretty robust suite of health metrics. However, its predecessor remains our favorite fitness tracker, but this model struggles, at times. The companion app leaves a bit to be desired, there’s no fall detection, and Bluetooth connectivity is glitchy. You should also be aware that to access every feature, you’ll need a Fitbit Premium subscription that costs $10 per month.

Withings just released the ScanWatch 2. This is the first generation of the company’s watch to be cleared by the FDA, and it’s now heavily discounted. This hybrid smartwatch (8/10, WIRED Recommends) looks exactly like an analog watch with a host of reliable health and fitness features.

Smart Home Black Friday Deals

Read our Best Smart Speakers and Best Smart Display guides for other recommendations.

Google Nest Hub Max

Photograph: Google

The Google Nest Hub Max is our favorite smart display for a lot of reasons—the 10-inch touchscreen display, the solid speakers, and the unobtrusive display, to name a few. It also doubles beautifully as a digital photo frame if you’re a Google Photos user. This one has a camera, so you can use it with video-calling apps.

Nanoleaf’s beautiful wall panels are eye-catching but usually pricey. While this isn’t a spectacular discount, it’s still a good sale to jump on if you’ve got the wall space for these hexagonal wall panels. Use that $40 to shop around the rest of Nanoleaf’s range of smart lights.

Even after you factor in the $3 per month (or $30 per year) subscription, this video doorbell is one of the cheapest we feature in (the honorable mentions section of) our Best Video Doorbells guide. It’s reliable enough and gets 1080p video quality, but don’t expect superfast notifications or a wide field of view. If you don’t want a subscription, consider buying it bundled with the Sync Module 2 ($47), which is also half-price right now.

Home and Kitchen Black Friday Deals

Read our Best Robot Vacuums and Best Sheets guides for more picks.

JCPenny Wrinkle Guard Sateen Sheets

Photograph: JCPenney

These sateen sheets are soft and cool to the touch, drape beautifully, and won’t keep you too warm while you sleep. It’s hard to tell the difference between these and more expensive sateen sheets, making them a great value—and that’s before the current sale. (This price is for the queen version.)

Eucalyptus sheets? You might question why you’d want to dive into alternative materials for your bedsheets. Eucalyptus sheets usually take less water and less harsh materials to make, compared to cotton or bamboo sheets. Buffy’s Breeze Set is one of our favorite sets of sheets. It’s lightweight and airy, but still keeps you warm without making you sweaty.

We recommend this robot vacuum-mop as the best for the price, and it’s at an even better price right now. It has no mapping function, but that just means it doesn’t have a camera that can take pictures of your butt and send them to the company. The hardware is almost foolproof, but it does require boundary tape to prevent it from bringing the wet mop onto the carpet.

Photograph: Café Appliances

The GE Cafe Affetto automatic espresso machine is one of our absolute favorites. Writer Jaina Grey isn’t a huge fan of automated espresso machines, so testing this she was pretty skeptical at first, but she found that she was using it every single day. There’s just something about pressing one button for the perfect Americano that really cast its spell on her. For more, check out our guides to the Best Espresso Machines, and the Best Automated Coffee Makers.

According to WIRED editor Parker Hall, Solo Stove’s Yukon firepit (7/10, WIRED Recommends) is nearly indestructible with its stainless steel design, yet it’s still lightweight and gets nice and hot without any lighter fluid or kindling required. (His tip: Get harder wood, like oak, so it’ll last longer within the firepit.) Both this model and the smaller Bonfire are on sale right now, so you can choose the best size for your yard. (We tested the original Yukon model; the new one comes with a removable ash pan for easier cleaning.)

This is the lowest price we’ve seen on Biolite’s FirePit+. We liked the original version for being easy to clean, and this newer model can be used as a heating source, a phone charger, and a snazzy portable grill. When you’re done, it folds up to pack in the included bag for easy storage.

We tested the Albany Park Kova sofa for our Best Couches guide and found that it was really comfortable and super easy to assemble. It’s long enough for our 6’4″ editor Julian Chokkattu to stretch out on comfortably, with room to spare for another person and a small dog. It held up fairly well after about a year, but the cushions do need some adjustments now and then. You might find yourself pushing them back into place after sitting on it for a while. Still, it’s a plush and pleasant pick for any living room.

Photograph: Whisker

For any house with at least one cat, the Litter Robot 4 (9/10 WIRED Recommends) is an excellent pick. During her review, our writer Medea Giordano found that the automated litter box did a great job of providing odor control and streamlining the whole process of scooping the litter box. The Litter Robot 4 uses internal sensors to detect if a cat is inside and waits until the sensors no longer detect the cat before rotating the internal drum to sift and dispose of the cat waste.

Sheertex claims its tights are nearly indestructible (in human hands), and our writer Jaina Grey found they lived up to the hype. They’re durable enough to just stuff your foot right into it without worrying about runs or snags. They’re also built to last. Jaina has had a couple pairs for about three years now, and they’re just as strong as they were on the first day they were worn. The only drawback is typically the high price, but with this discount they’re a great pick for anyone looking to upgrade their tights collection.

Let’s admit it: You’re probably going to buy some Lego sets this year anyway. If you plan to spend $50 on the bricks, you can pick up a bonus $10 gift card for Target. Which, theoretically, you could use to buy more Lego kits. There’s really no reason not to.

If you’re like me, you don’t even think about putting up Christmas decorations until it’s almost Thanksgiving already. Fortunately, there’s still time for folks like us to grab an artificial tree. Target’s knocking up to 50 percent off all its artificial trees before the rush even begins.

On top of Christmas trees, Target also offers discounts on all of its holiday decor. Ornaments, garlands, lights, and every little doodad and knick-knack you can put on your shelf is on sale, up to 30 percent already. There’s even a special section just for Christmas tree ornaments.

Dreaming of your very own KitchenAid? The 5.5-quart bowl is great for making large batches of cookies, kneading a few pounds of bread, or even mashing potatoes (Thanksgiving is around the corner, after all).

Black Friday Mattress and Furniture Deals

My Green Mattress Kiwi Hybrid Mattress

Photograph: My Green Mattress

Use code HOLIDAYS at checkout to apply the discount. This $649 price is $70 less than when the sale first started. We’ve seen it get cheaper, but not this year, so this is a solid price. This hybrid mattress is made using certified organic cotton, wool, and latex. Its twin size is cheaper than most of our favorite picks, but it’s still comfortably firm, my kids loved it..

The discount should be added automatically when you go to check out. While this honorable mention mattress is often discounted, Keetsa is not a forever-sale type of brand, so we appreciate it when actual deals happen. This is a softer mattress, and our side-sleeping tester wasn’t blown away by it, but he slept comfortably through the night.

Enter code BFCM2023 at checkout to get this discount plus two free pillows. Like Keetsa, Molecule doesn’t run constant deals, and this is the lowest price we’ve tracked for it. It has held up well after a year, and I find it comfortable, but it’s very soft. My husband and I agree that it’s better suited for back sleeping than the flip-flopping that I tend to do all night.

My Green Mattress Organic Latex Topper

Photograph: My Green Mattress

Use code HOLIDAYS to get the lowest price we’ve tracked on this mattress topper. If your mattress is still in good shape, you can get a refresh and potentially save yourself a few thousand bucks with a topper. My Green Mattress, the company that makes our favorite organic kids’ bed, also makes our favorite firm topper. It’s two inches of certified organic latex wrapped in an organic cotton cover, and despite being reasonably firm, it contours nicely, and you should be comfortable sleeping on your side. WIRED writer Scott Gilbertson said while sleeping on his stomach or back he didn’t touch his actual mattress at all, and just barely when he rolled to his side.

Our favorite customizable couch, the Lovesac couch—aka Sactional—is expensive, but expandable. Only have space for a two-seater now? Turn that into a three-seater when you have your first kid, or even a 10-seater when you move into a house with a basement. Add storage seats and power hubs and switch out the machine-washable covers when you redecorate. You can configure and reconfigure it in a number of ways, including by making the seats deeper. The price on this deal varies wildly depending on how many pieces you want, but the stealthtech is also included.

The Plufl (9/10, WIRED Recommends) is a cozy place for reading, watching TV, or otherwise lounging in before getting into your actual bed. It’s typically $399 on Amazon, so this is more like $100 off than $200, still, it’s a good chunk discounted from a very pricey accessory. The plush cover is cozy and soft, and it’s machine washable. If the bolsters are too stiff or tall for your liking, you can take out some of the stuffing.

Office Black Friday Deals

Check out our Best Office Chairs guide and our Work-From-Home Gear guide for more picks.

Photograph: Herman Miller

The Zeph looks like it’s a choice for aesthetics rather than comfort. Especially since it’s made of plastic, and the only adjustment you can make is moving it up or down. But WIRED editor Julian Chokkattu found it quite comfortable. After a month of sitting in it, he says, it was still supportive for his 6’4″ frame, and it can even double as a fine-enough recliner. He recommends adding on the seat pad and arms, which will run the sale price up to $516 ($129 off, so still a good deal).

If you’re looking for luxury in your office chair, this is the one to buy. WIRED editor Julian Chokkattu says it can take a few weeks to get used to it, but it’s worthwhile. The upright positioning supports your back, and the initially rigid seat will become more comfortable over time. It’s one of the most adjustable chairs around, allowing you to pull out the seat, change the height and angle of the armrests, and change the Backfit adjustment to fit your spine perfectly. Note: You’ll need to choose a graphite frame and medley upholstery to see the lowest price.

It’s heavy, but it’s built to last. The Ergotron LX Monitor Arm is worth the weight not just for how long it lasts, but its great range of movement. WIRED contributor Simon Hill says it’s easy to adjust his monitor—the 34-inch Alienware display—into a better position. It stays nice and stable while latched onto a standing desk, and it doesn’t wobble where others do. Plus, it has built-in cable management and can handle displays up to 34 inches (like Simon’s!) and up to 25 pounds.

This is our favorite office chair. It’s easy to assemble and there are tons of little tweaks you can make to dial it the fit. You can push the armrest back and forward, up and down; the seat can extend out or be pushed all the way in; you can lock the recline. There’s even adjustable lumbar support. Fair warning though: Pet hair tends to cling to the upholstery, and I’ve noticed the fabric on the front end of the seat tends to pill quite quickly, but this is a great deal on an excellent chair.

Photograph: Branch

Take everything about the Branch Ergonomic Chair and upgrade it a notch—that’s the Branch Verve. It looks more elegant (especially in the lovely Coral color), it keeps my back straighter, it’s quite comfy, and it can make nearly the same adjustments with a higher level of polish. Branch’s Ergonomic Chair is excellent for most people, but the Verve is the more refined seat if your budget can stretch.

This deal features a pretty good standing desk we’ve been testing. It comes in two size options, and it’s fairly simple to operate. It’s stable, looks great, and is quiet. You can attach various accessories easily, like a cable organizer and a drawer.

This is the luxe standing desk in our Best Work From Home Gear guide. It’s very roomy, has height presets, and it’s really stable. It’s pricey, but dual motors shift the desk up and down quickly, quietly, and with zero wobbles. It has a range of 25 to 52 inches tall, and there’s a hole to route your cables.

Electric Scooter and Ebike Black Friday Deals

Check out our Best Outdoor Black Friday Deals post for more.

Apollo Phantom V3

Photograph: Apollo

Enter code WIRED10 at checkout to see the discount. The Phantom V3 (9/10, WIRED Recommends) is a beast of an electric scooter at 77 pounds, but it has excellent range. WIRED reviews editor Julian Chokkattu traversed on it from Bed-Stuy, Brooklyn, to Fort Lee, New Jersey—a 22-mile trip—and had 43 percent left in the tank. Now that’s a commuter scooter.

Enter code WIRED10 at checkout to see the discount. WIRED reviewer Julian Chokkattu tested the 2022 model of the Air (6/10, WIRED Review) and wasn’t crazy about it, but the 2023 model gets notable tweaks, like a revamped handlebar, self-healing tires, and a better folding mechanism. The 500-watt motor can go up to 21 miles per hour, and most people should expect roughly 15 miles of range or less at those speeds (depending on other factors as well).

Our favorite micro ebike, the Jackrabbit (7/10, WIRED Recommends) is a great option for getting around short distances. It’s light, portable, and adorable. The biggest downside is its low range, but with this deal you can get an extra battery and go further for less. Just make sure to use the coupon code.

The Fluidfreeride Mosquito escooter (7/10, WIRED Recommends) is one of our favorites because it’s easy to carry but still can hit speeds up to 24 miles per hour. It has a loud horn and front and rear lights, and it can quickly fold up for easy storage.

Photograph: Aventon

We’ve tried several Aventon models and appreciate the high level of quality for a relatively low price point (the accessories are better than Lectric’s, too). This fat-tire ebike (8/10, WIRED Recommends) is affordable, versatile, and has built-in commuter essentials. We also like the Soltera.2 and the Abound, which are also on sale.

The Fluidfreeride Mosquito escooter (7/10, WIRED Recommends) is lightweight and easy to carry, but still packs a top speed of 24 miles per hour, a loud horn, drum breaks, plus front and read lights. It has a quick folding system too, and you can even fold the handlebars. This price is a nice deal on it.

This is the affordable, DTC version of the now defunct VanMoof (8/10, WIRED Recommends). You get a stylish, attractive bike for not a lot of money. All of Wing’s bikes are currently on sale.

Photograph: Ride1Up

Ride1Up positions the Cafe Cruiser as its light, affordable daily cruiser (7/10, WIRED Recommends) but with a 750W motor and a 65-pound frame, it’s pretty big and powerful for an entry-level bike. Still, at this price (and for these specs!) it’s a pretty amazing value.

This inflatable paddleboard is well built and durable, and it packs up super small. During his testing, our writer Scott Gilbertson said he had the most fun on the water he’s had for maybe decades with this paddleboard. It’s easy to use, easy to pack up and get deployed, and a great pick for anyone interested in paddleboarding—even beginners. For more, check out our review (7/10 WIRED Recommends).

Black Friday Outdoor Deals

Be sure to check out our full list of outdoors deals or Black Friday for more suggestions.

Photograph: Mountainsmith

Our favorite lumbar pack, The Tour is loaded with pockets, which gives you far more stash spaces than would seem possible in a pack this size. We’ve had no trouble fitting a change of clothes and a couple of meals in here, in addition to the gear you’ll need for a full day on the trail or on a bike. The 13L version is also on sale for $75 ($25 off).

This is our favorite lightweight family backpacking tent. It isn’t quite as pricey as comparable options, and it’s not much heavier. I used this with my three kids, and it had plenty of interior space. That said, three adults will be more comfortable than four. The mesh at the top provides great ventilation on warm summer nights and the crossover pole helps it stand up well in the wind. The 1-person, 2-person, and 3-person sizes are also on sale.

This shirt is an updated version of the all-season version we like. This one is 100 percent merino and fits fairly snug, making it a good choice for layering. The price varies by color, but most are $86. The women’s version is also on sale, in some cases for even less (select colors).

Photograph: GoRuck

We love GoRuck’s over-the-top sturdy packs. Packs don’t come better made than this. The Bullet is the smallest of GoRuck’s bags and makes a good pack for around town (the laptop compartment is awesome) or short, lightweight hikes. GoRuck’s packs aren’t cheap, but this deal makes the price a little easier to bear.

The WhisperLite Universal is a legend for good reason. It’ll burn just about anything (isobutane-propane, white gas, gasoline, kerosene), making it a great choice for traveling internationally or wherever you don’t know what kind of fuel will be available. Flame control is a little tricky, but I have managed to get it to simmer, as long as the wind isn’t too bad.

This is another deal that thankfully keeps going. I got my first Petzel Tikka in 2000. It lasted 15 years and would probably still be going if I hadn’t accidentally run over it. These will stand up to a lot, but not the full weight of car, as it turns out. I am now on my second Tikka, and it’s still the best headlamp I’ve ever used. Truthfully, these days I use a USB headlamp most of the time, but when I hit the trail I still take the Tikka and a set of extra (rechargeable) batteries.

Once my favorite shoe (I’ve since moved to the even more minimalist Z-Trek Sandal), these remain a great choice for beginners and experienced barefooters alike. Think of these as the barefoot answer to Chacos. Except where Chacos are like putting tractors on your feet, the Z-Trails still flex and bend as you walk, giving your feet the freedom of movement you expect from a barefoot shoe. The kids’ Z-Trails are also a great deal at $30 ($30 off).

This section of fresh, live deals was just added with this update. Be sure to check out our Best Sex Toys guide.

Photograph: Amazon

Lelo’s Sila is one of our favorite suction toys. According to writer Louryn Strampe, it has a broad mouth that offers diffuse stimulation, and the air pressure pulses simulate the sucking sensation of oral sex. It’s a great little toy, and this is the Cruise version. That means that it does everything the standard Sila does, but when you press it against your body harder, the suction intensity steadily ramps up. It’s an intuitive feature that can really intensify those final moments of orgasm.

The Kurve is a nice, smooth silicone vibrator. Our writer Jaina Grey was a big fan during testing, finding that the buttons were placed intuitively, and everything was easy to reach when it was in use (on yourself or a partner). The curve makes it easy to reach the internal structures of the clitoris (the G-spot).

This strap-on harness from Lovehoney is an excellent pick for anyone’s first harness. According to our writer Jaina Grey, during testing the straps were easy to manage and adjust, were unobtrusive, and keep out of the way. The O-ring is a nice middle size, big enough to accommodate mostly smaller and moderately sized dildos. This one includes a 5-inch dildo with a small to moderate width.

For anyone interested in adding some extra flair to their plug play, the Dominix Tail Plug is made of easy-to-clean stainless steel and includes a stylish faux fur fox tail. During testing, writer Jaina Grey found that the tail adds some additional sensation to the whole plugging experience, and it’s super cute and soft to the touch as well. A great pick for role-play, solo play, or just for anyone looking for something a little different.

Lovehoney’s Mini Wand is coated in a silky-soft silicone, and the form factor makes it super easy to use with just one hand—on yourself or a partner. It features the standard wand shape, so the head offers diffuse stimulation to a broad genital area, making it a real crowd pleaser. During testing, writer Jaina Grey found that the Mini Wand offered reasonable power and intensity for the size (and price).


Updated November 24, 2023: Now that Black Friday has started we’ve checked prices and added new deals, including a new section of headphone deals, and another of mattress and furniture deals. We will continue to update this post as long as the deals are coming.


Retailer Sales Pages

Want to shop Black Friday sales yourself? Here are the relevant pages.



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