29 Early Black Friday Deals You’ll Want to Snag Now (2020)


It is technically a day, but “Black Friday” is now a marketing catch-all. Retailers use it to hype sales all year long. The actual Black Friday comes but once a year, though. It isn’t just a one-day event anymore; it’s now the one time to pay attention to all the sales. Be sure to do it online. You shouldn’t be making unnecessary trips to any store with the Covid-19 pandemic getting worse. Retailers are offering deals that run longer than ever online to help you stay home and reduce the spread.

The WIRED Gear team share deals all year long. The discounts listed below appear to be at or below their upcoming, advertised Black Friday prices. You shouldn’t buy anything that isn’t on your shopping list, but if something catches your eye, we think these picks are worth your time and money.

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Updated November 24: We’ve tweaked prices, added several more deals, and removed one that’s no longer available.

WIRED’s Pre-Black Friday Coverage

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Apple Watch Series 6

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