Online retailers have long lured customers with the ability to browse vast selections of merchandise from home, quickly compare prices and offers, and have goods conveniently delivered to their doorstep. But much of the in-person shopping experience has been lost, not the least of which is trying on clothes to see how they fit, how the colors work with your complexion, and so on.
Companies like Stitch Fix, Wantable, and Trunk Club have attempted to address this problem by hiring professionals to choose clothes based on your custom parameters and ship them out to you. You can try things on, keep what you like, and send back what you don’t. Stitch Fix’s version of this service is called Fixes. Customers get a personalized Style Card with an outfit inspiration. It’s algorithmically driven and helps human style experts match a garment with a particular shopper. Each Fix included a Style Card that showed clothing options to complete outfits based on the various items in a customer’s Fix. Due to popular demand, last year the company began testing a way for shoppers to buy those related items directly from Stitch Fix through a program called Shop Your Looks.