Drift off to rainfall and wake up to sizzling bacon – is crafting your own ASMR soundscape the key to good sleep?


How much control do we have over our sleep environment? We might be able to pick the best mattress and best pillow, but when it comes to disruptive nighttime noises, we often have to put up with whatever our local environment wants to deliver. If I could dictate my sleep soundscape, I would get the Alaskan Malamute that lives next door not to howl mournfully between 12am and 7am. 

But just because we can’t put a stop to ambient noise, it doesn’t mean we can’t take some control over what we hear at night. A survey commissioned by hotel chain Premier Inn found that 50 per cent of people use white noise to fall asleep at least some of the time, with 26 per cent listening to it every night. And it turns out we’re all dreaming of rainy evenings, with 40 per cent of white noise listeners picking rainfall as their top soothing sound. 

But is a wet night really what we want to picture as we drift off? With the launch of its new white noise service – NodFlix – Premier Inn is helping us to dream a little bigger, by tapping into our secret sleep fantasy: to be cozied up on a luxury hotel mattress during a decadent weekend getaway with a massive breakfast waiting in the morning.

(Image credit: Getty Images)

Inspired by ASMR, the NodFlix soundscapes are the sort of quiet background noises you expect to hear in a hotel. That’s suitcases trundling along the hall, the brush of premium linens as you sink into bed, the lift doors opening at the penthouse suite… It’s the sound of soothing luxury, and, yes, you can still have the pitter-patter of raindrops in the distance. (Or for a hotel-style upgrade, switch to the sound of a rainfall shower.)



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