Wonder created a new business model for meal delivery — at a price


You might think new ideas in food startups are done to death. From ghost kitchens to 10- minute grocery deliveries, many people buy and cook our food, so we don’t have to. 

Now, a US company called Wonder has created an entirely new business model: chefs-on-wheels. 

It’s a somewhat novel idea. Consumers order food through a mobile app. The food is par-cooked (in ghost or restaurant kitchens), but it comes to you in a van equipped with a kitchen and a chef that finishes your meal in the truck right outside your door — using equipment like sous vides and speciality ovens. 

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Who wouldn’t want a fresh meal that has not been sitting in a courier’s insulated bag getting cold and soggy?

But, while it may bring you fresh pizza, it raises questions about sustainability and urban planning.  

So what’s wrong with Wonder? 

Wonder kitchen