6 Best Early Prime Day Apple Deals (2023): MacBooks and Accessories

A lot has changed on the Apple front since July. Last week, the company announced a host of new and improved products, including a new Apple Watch, new AirPods, and a brand new iPhone line with (finally!) USB-C. The bad news is that you should not expect to see deals on those new devices at the upcoming Amazon Prime Day event in October. Prime Big Deals Days will have deals aplenty—but probably not on flagship smartphones released less than a month before the sale starts on October 10.

However, the good news is that other Apple deals are likely to exist, including iPads (which were not refreshed this round) and older models of the iPhone and Apple Watch.

Also, check out our explainer on the Amazon Prime Day event and a few early Prime Day TV deals.

Updated on September 21: We’ve purged old deals but left deals that are the same or better as what we saw in July.

Table of Contents

WIRED’s Prime Day Coverage

Note: Prime Day has ended. Check out our 95 Best Remaining Prime Day Deals for more.

We test products year-round and handpicked these deals. Products that are sold out or no longer discounted as of publishing will be crossed out. We’ll update this guide periodically throughout Prime Day.

If you buy something using links in our stories, we may earn a commission. This helps support our journalism. Learn more.

If you’d like more info, check out our Best iPads guide for an overview of every iPad model.

The 2nd generation Apple Pencil is a must-have iPad accessory. You can use this to draw, write notes, or just navigate iPadOS. Unlike the first-generation pencil, this one can magnetically attach to compatible iPad models and charges wirelessly while connected. Apps like Procreate turn the iPad and Apple Pencil into a virtual canvas with imperceptible delay. This is the same price we saw on Prime Day in July.

Read our Best MacBook guide for more info and other options.

Apple Macbook Pro

Photograph: Apple

Apple’s new Macbooks running on its own silicon have been powerhouses, and this 14-inch Macbook Pro is no exception. It comes with 16 gigabytes of memory and a 512-gigabyte SSD, but the star is the M2 Pro processor. We used this laptop to edit RED Raw video footage, which is one of the heaviest tasks we could throw at it, with no problems.

The M1-powered MacBook Air (9/10, WIRED Recommends) is our favorite budget MacBook. It’s a few years old by now, but it’s still one of the most powerful laptops you can buy for this price. It’s fast, light, and can make quick work of simple office tasks. It also has an improved keyboard (the one that doesn’t break). The Air can handle some light video editing if the need arises, but if you need more power, spring for one of the newer, beefier options. The silver model is currently on sale for the same price we tracked on Prime Day.

Belkin 3-in-1 Wireless Charger with Magsafe

Photograph: Belkin

This is currently our favorite Apple 3-in-1 wireless charger. The T-shaped design is compact, so it won’t take up that much space on your nightstand or desk, and the charging tree suspends two of your devices midair. You can use it to charge your iPhone (at the fastest 15-watt charging speed Apple allows), fast charge the Apple Watch Series 7/8/Ultra, and use the base to charge your AirPods Pro (or AirPods with a wireless charging case) simultaneously all from a single outlet. It’s normally around $150, and this price is a few bucks cheaper than we saw on Prime Day in July.

If you’re constantly on the go and have a tendency to forget to pack chargers for your devices, Apple’s dual USB-C port power adapter is an essential accessory. With two USB-C ports, you can use it to recharge both your iPhone and MacBook simultaneously. Rated at 35 watts, it’s also powerful enough to recharge an iPad Pro, iPhone 14 Pro Max, and more. 

Phones, Cases, and Accessory Deals

Apple’s official Magic Keyboard case is pretty expensive, which is why we like Logitech’s Combo Touch case as an alternative. It has a built-in kickstand, and the keyboard is detachable so you can still use the stand without the keyboard. It’s slim and covered in a satisfying fabric texture. The backlit keys also make it convenient to type in the dark.

Retailer Sales Pages

Every retailer has some kind of sale going on to compete with Amazon. Here are their sale pages if you want to browse the sales yourself.

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